E2A Webinar: Whose Story is it Anyway? The Use of Narrative for Behavior Change in AYSRH

June 4, 2015

Narrative has been shown to motivate and support health behavior change in a far more engaging and three-dimensional way than informational approaches. Yet the use of narrative for behavior change among young people is often fragmented by the different public health discourses and sub-disciplines of behavior change, narrative/entertainment-education, and AYSRH. Each discipline looks at the topic through its own lens, which has led “narrative + behavior change + youth” to often be less than the sum of its parts. The discussions at this event will address the different storytelling methods and their impacts on behavior change, as well as the best-suited approaches for youth-related sexual and reproductive health problems.
Presentations from specialists in the fields of AYSRH, behavior change, and narrative will examine the theoretical underpinnings and practical implications of addressing youth health needs.


  • Regina Benevides, E2A Project, AYSRH (Click  here for presentation)
  • Amy Hill, Center for Digital Storytelling, Narrative (Click here for presentation)
  • Joseph Petraglia, Pathfinder International, Behavior Change (Click here for presentation)


  • Cate Lane, USAID

A recording of the webinar can be accessed here.
Perspectives from Regina Benevides, one of the presenters, on this topic are also shared in her recent blog post.

When: June 4, 2015